RAYZ LIGHTING INDUSTRIAL LED SHOPIFY STORE
How we built Rayz Lighting's Shopify store — a Bridgeport-based provider of industrial LED panels and flood lighting partnered with the New Jersey Clean Energy Program — increasing user trust by 63%, driving 71% repeat orders, and achieving 59% AI chatbot-driven order growth through a fast, reliable B2B lighting purchase experience.
An Industrial Lighting Brand Needing a Modern B2B Storefront
Rayz Lighting served large establishments, storage facilities, and industrial buyers with high-quality LED solutions in Bridgeport — but their digital store wasn't matching the operational efficiency their products promised. Industrial buyers needed an organised, secure, and fast online experience that respected the technical nature of every lighting purchase.
Disorganised B2B Catalogue
A wide range of industrial LED panels and flood lights without clear navigation — industrial buyers and facility managers unable to quickly locate the specific lighting specifications they needed for project planning and procurement decisions.
Slow Registration & Checkout
Industrial buyers facing friction at signup, login, and checkout — slow registration and clunky purchase flows causing drop-off on a product category where B2B buyers need fast, predictable, and secure ordering for facility-scale orders.
No Repeat Order System
Industrial customers buying lighting on regular facility cycles with no quick reorder, order history, or notification system — recurring purchase revenue from loyal storage facilities and large establishments consistently unrealised.
Limited Product Visibility
New LED collections without 360-degree visuals or pre-order options — buyers unable to assess panel sizing, output specifications, and gift options before committing to industrial-volume purchases for their facilities.
Slow Upload & Load Times
Site loading speed issues on both small and large screens — busy industrial buyers losing patience with a store that didn't match the operational efficiency Rayz Lighting promises through its products themselves.
At Metizsoft, we don't just rebuild stores — we own the outcome. Three pillars: earn belief, personalize discovery, then loop the customer back in.
Three Pillars for an Industrial-Grade Lighting Shopify Store
A focused Shopify rebuild — clean catalogue navigation, secure checkout, and reliable cross-device performance — making Rayz Lighting the trusted online destination for industrial LED buyers and Clean Energy Program partners.
Browse with Precision
Custom product sections, organised LED categories, 360-degree visuals, and gift-option configurations — industrial buyers locating specific LED panels and flood lights quickly with full product confidence before every facility purchase.
Buy with Confidence
Quick registration, secured checkout, flexible payment methods, and order history access — every industrial buyer completing LED orders faster and returning for repeat purchases without any friction in the B2B process.
Perform on Every Device
Fast-loading pages, real-time order tracking, and AI chatbot support — industrial buyers shopping from desk or field with the same reliable Rayz Lighting experience across every screen size and connection.
Designed for Efficiency, Built for Industrial Buyers
Secure, flexible Shopify store with a custom product structure and improved upload times — industrial LED discovery and ordering optimised for desktop, tablet, and mobile use across facility teams.
Eight Things We Built That Moved the Needle
Industrial lighting eCommerce features making Rayz Lighting the trusted go-to for facility-scale LED buyers.
Agile Account Management
Simplified admin portal with quick, hassle-free signup, login, and profile management — Rayz Lighting administrators and industrial buyers onboarding faster with complete data security across the entire store.
Secured Checkout Process
Updated checkout process making it flexible and reliable for end users — every industrial Rayz Lighting buyer completing LED purchases with complete confidence in transaction security and operational smoothness.
Real-Time Order Tracking
Live order tracking helping locate products with exact delivery times and delay reports — industrial buyers following their LED shipments from dispatch through to facility doorstep with complete operational visibility.
360-Degree Product Visuals
Newest lighting offerings viewable in 360-degree detail with pre-order options for exclusive early access — buyers assessing panel sizing, output, and specifications fully before committing to facility-scale purchases.
Advanced Product Management
Simplified product sections with attractive gift options — admins adding, removing, and updating LED products to enhance the browsing experience across the entire Rayz Lighting catalogue.
Order History Management
One-click access to product booking history with quick preview and marketing report analysis — Rayz Lighting using purchase data to optimise inventory and grow loyal facility accounts consistently.
Flexible Payment Methods
Debit/credit cards, UPI, net banking, and digital wallets — every industrial buyer completing Rayz Lighting purchases through their preferred secure payment method without checkout hesitation.
Discount & Offer Notifications
Updated notification system delivering exclusive discounts, gifts-with-purchase, and limited-time LED deals — keeping Rayz Lighting's industrial buyer community engaged and incentivised to return for recurring facility orders.
From Brief to Launch, in 10 Weeks
Discovery
Industrial buyer journey mapping, catalogue audit, Shopify App integration strategy, and upload-speed improvement plan — 2 weeks.
Core Store
Shopify rebuild, product sections, 360-degree visuals, secure checkout, admin portal, and payment gateways — 3 weeks.
Features
Real-time tracking, AI chatbot, order history, discount notifications, product management, and gift configurations — 3 weeks.
Optimise & Launch
Load-speed tuning, mobile and tablet testing, security validation, and production deployment — 2 weeks.