EYE CANDYS COLOR CONTACT LENSES SHOPIFY STORE
Eyecandys Shopify store overhaul by Metizsoft India's top color contact lens brand offering hyper-natural greys, hazels, dazzling blues, and vibrant pinks increasing user trust by 68%, driving 73% repeat orders, and achieving 56% AI chatbot-driven order growth through a fast, secure, and visually captivating optical shopping experience.
Eyecandys: A Certified Lens Brand Held Back by an Underwhelming Digital Store
Eye Candys had List A certification, a wide range of quality color contact lenses, and a genuinely unique visual product but their Shopify store wasn't delivering the captivating, trust-building experience that Indian shoppers needed to confidently purchase eye care products online.
No Visual Product Experience
Color contact lenses a product buyers need to see in detail before purchasing displayed without immersive 360-degree visuals or early access options, making it hard for Indian shoppers to commit to purchasing eye color changes online.
Low Repeat Purchase Rate
Contact lens wearers needing regular replacements with no structured order history, loyalty trigger, or discount notification system monthly repurchase revenue consistently unrealised for a product with inherent recurring demand.
Checkout Trust Deficit
Indian shoppers completing eye care purchases through a checkout lacking speed, security clarity, and payment flexibility trust barriers reducing conversion on a product category where quality confidence is absolutely critical.
No Order Tracking
Customers ordering color contact lenses with no real-time tracking visibility post-purchase uncertainty creating anxiety around timely delivery of an eye care product with specific wearing schedules and replacement needs.
Slow Registration & Navigation
Cumbersome signup, login, and browsing experience reducing conversion before shoppers even reached the product upload speed issues and complex navigation frustrating Indian eye color enthusiasts across all devices.
At Metizsoft, we don't just rebuild stores we own the outcome. Three pillars: earn belief, personalize discovery, then loop the customer back in.
Eyecandys: Three Pillars for India's Top Color Contact Lens Shopify Store
A complete Shopify overhaul built for India's color contact lens market captivating product visuals, lightning-fast checkout, and AI-driven repeat engagement turning eye color enthusiasts into loyal Eye Candys customers.
Captivate Before They Buy
360-degree lens visuals with pre-order exclusive access Indian shoppers experiencing every eye color from hyper-natural greys to vibrant pinks in detail before purchasing with complete visual confidence in their choice.
Make Buying Effortless
Lightning-fast registration, secure checkout, real-time tracking, and multiple payment options every Eye Candys customer completing lens orders quickly and confidently with full post-purchase delivery visibility.
Build the Monthly Habit
AI chatbot engagement, order history for repeat ordering, discount notifications, and seamless returns turning first-time eye color buyers into loyal monthly Eye Candys customers with 73% repeat order rate.
Designed for Discovery, Built for Loyalty
A complete Shopify overhaul built for India's color contact lens market immersive 360° product visuals, lightning-fast secure checkout, and AI-driven engagement that turns first-time buyers into loyal monthly customers.
Eight Things We Built That Moved the Needle
Optical eCommerce features making Eye Candys India's most trusted and captivating color contact lens destination.
Agile Account Management
Simplified admin portal with fast signup, secure login, and easy profile management Eye Candys administrators onboarding quickly and managing the full color contact lens catalogue with efficiency and data protection.
Secured Checkout Process
Updated checkout with improved flexibility, reliability, and security every Indian shopper completing color contact lens purchases confidently through a trust-signalling, fraud-protected payment environment.
Real-Time Order Tracking
Live order tracking with exact delivery times and delay reporting for admins and users Eye Candys customers monitoring lens shipments from dispatch to delivery with complete post-purchase peace of mind.
360-Degree Product Visuals
Immersive 360-degree lens previews with pre-order exclusive early access Indian shoppers experiencing every eye color from hyper-natural greys and hazels to vibrant blues and pinks before committing to purchase.
Product Management System
Admins effortlessly adding, removing, and updating color contact lens products with appealing gift options well-organised lens catalogue by color, range, and eye care category enhancing the browsing experience.
Order History Management
Quick access to complete purchase history with full preview and marketing analysis tools Eye Candys using repeat order data to run targeted campaigns and reach monthly lens replacement customers at the right time.
Flexible Payment Methods
Debit/credit cards, UPI, net banking, and digital wallets every Indian color contact lens buyer completing purchases through their preferred secure payment method without checkout hesitation.
Discount & Offer Notifications
Updated notification system delivering exclusive discounts, gift-with-purchase offers, and limited-time lens deals keeping Eye Candys' eye color community engaged and incentivised to return for monthly replacements.
From Brief to Launch, in 10 Weeks
Discovery
Indian optical market analysis, color lens buyer journey mapping, Shopify overhaul strategy, integration requirements, and visual-first UX design 2 weeks.
Core Store
Shopify rebuild, 360-degree lens visuals, product catalogue, secure checkout, admin portal, and payment gateways 3 weeks.
Features
Real-time tracking, AI chatbot, order history, discount notifications, product management, and upload speed improvements 3 weeks.
Optimise & Launch
Performance optimisation, lightning-fast loading, security hardening, and production deployment 2 weeks.