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DEWHA BEAUTY CARE SHOPIFY STORE TRANSFORMATION

How we completely transformed Dewha's Shopify presence — a high-quality skincare and cosmetics hybrid brand — increasing user trust by 15%, driving 20% repeat bookings, and achieving 25% AI chatbot-driven order growth through a seamless, globally-ready beauty shopping experience.

Client

Dewha

Platform

Shopify

Integration

Shopify Apps

Services

Dedicated Hire Team, UI/UX Design, DevOps Solutions, Product Development

Industry

Beauty Care / Skincare & Cosmetics

Scope

Complete website transformation — design, functionality, and performance

THE CHALLENGE

A Quality Beauty Brand Held Back by a Fragmented Online Presence

Dewha had genuinely high-quality skincare and cosmetics products — but their digital store wasn't converting visitors or serving international beauty shoppers effectively. Smooth admin operations, seamless order processing, and a globally accessible shopping experience all needed a complete overhaul.

Complex Admin Management

Store administrators managing an extensive skincare and cosmetics catalogue without efficient account and profile management tools — operational friction slowing updates and product launches across Dewha's full beauty range.

No International Currency Support

International beauty shoppers unable to browse and purchase in their local currency — conversion confusion reducing purchase confidence and limiting Dewha's global market reach and revenue potential.

No Real-Time Order Visibility

Customers unable to track skincare and cosmetics orders in real time — post-purchase uncertainty creating anxiety and increasing support queries around delivery status for Dewha's growing customer base.

Messy Order History

No organised order history system making it difficult for admins to analyse past transactions, plan inventory, or run targeted marketing campaigns — data scattered and inaccessible for strategic decision-making.

Limited Payment Options

Beauty shoppers unable to complete purchases through preferred payment methods — checkout abandonment from payment friction reducing conversion on high-intent skincare and cosmetics buyers visiting Dewha.

At Metizsoft, we don't just rebuild stores — we own the outcome. Three pillars: earn belief, personalize discovery, then loop the customer back in.

OUR APPROACH

Three Pillars for a Complete Dewha Digital Transformation

A full Shopify transformation tackling every challenge one by one — secure admin operations, global-ready multi-currency shopping, and AI-driven engagement making Dewha a competitive force in online beauty.

Operate Efficiently

Secure admin account management, quick product uploading, and organized order history — Dewha's team managing their skincare and cosmetics catalogue with speed, clarity, and complete data protection.

Reach Globally

Multi-currency automatic conversion and multiple payment methods — international beauty shoppers experiencing Dewha in their local currency and completing purchases through their preferred payment method.

Convert and Retain

Real-time order tracking, discount notifications, AI chatbot engagement, and seamless returns — turning first-time skincare buyers into loyal Dewha customers with a 42% repurchase rate post-launch.

The Build

Designed for Clarity, Built for Beauty

Seamlessly adaptive Shopify beauty store with intuitive navigation and a visually compelling product experience — Dewha's complete digital transformation delivering flexible shopping across all devices.

Key Features

Eight Things We Built That Moved the Needle

Beauty eCommerce features transforming Dewha into a competitive, globally-accessible skincare and cosmetics destination.

Secure Account Management

Dewha admins registering and managing profile information in a secure, user-friendly environment — smooth onboarding protecting data while giving administrators full control over the beauty store's daily operations.

Real-Time Order Tracking

Instant order progress notifications from confirmation to delivery — Dewha customers staying informed at every stage with complete peace of mind and accurate delivery expectation management.

Quick Product Uploading

Intuitive bulk product upload tools populating the beauty store quickly with well-organised, visually appealing skincare and cosmetics collections — faster launches and always-accurate product information for shoppers.

Order History Optimization

Accessible, organised order history with insightful reports and easy removal of outdated data — clean transaction records simplifying analysis, improving inventory planning, and driving targeted marketing campaigns.

Multi-Currency Acceptance

Automatic currency conversion providing international beauty shoppers a smooth, familiar local-currency experience — Dewha's global sales potential unlocked without manual conversion friction at checkout.

Seamless Exchange & Return

User-friendly return and exchange initiation reducing post-sale friction and building customer trust — positive post-purchase experience protecting Dewha's reputation and encouraging repeat skincare purchases.

Multiple Payment Methods

Credit cards, digital wallets, and alternative payment options with industry-standard security — every Dewha beauty shopper completing purchases through their preferred trusted payment method with full confidence.

Discounts, Gifts & Offers

Instant notifications delivering exclusive discounts, gift-with-purchase offers, and limited-time beauty deals directly to customers — keeping Dewha's community engaged, saving them money, and driving repeat visits.

Our Process

From Brief to Launch, in 10 Weeks

01

Discovery

Brand audit, beauty market analysis, international buyer journey mapping, multi-currency architecture, and Shopify transformation strategy — 2 weeks.

02

Core Store

Shopify redesign, product catalogue, secure account management, multi-currency engine, and payment gateway integration — 3 weeks.

03

Features

Real-time tracking, AI chatbot, order history system, discount notifications, exchange/return flow, and product upload tools — 3 weeks.

04

Optimise & Launch

DevOps deployment, performance testing, SEO optimisation, and production launch — 2 weeks.

Numbers that moved after launch

15%
Increase in User Trust
20%
Repeat Orders
20%
AI Chatbot Order Growth