A Sustainability Story That Didn't Sell
Blupack had a beautiful product, a credible eco-mission, and a passionate audience — but their storefront wasn't translating intent into orders.
Trust Gaps
Sustainability claims were buried below the fold. Visitors didn't believe the eco-credentials before they reached "Add to Cart".
Random Discovery
No personalization or curation. Every visitor saw the same catalog regardless of intent or past behaviour.
Slow Mobile
Theme bloat caused 4.8s LCP on 3G — losing browsers before they had a chance to convert.
Weak Loyalty Loop
One-time buyers weren't returning. No segmentation, no re-engagement, no story after checkout.
At Metizsoft, we don't just rebuild stores — we own the outcome. Three pillars: earn belief, personalize discovery, then loop the customer back in.
Three Pillars to Rebuild Trust at Every Step
We re-architected the experience around three guiding principles — earn belief early, personalize discovery, then keep the customer coming back.
Earn Belief Early
Sustainability proof — certifications, sourcing maps, lifecycle facts — moved above the fold on every product page, with a custom CMS-powered badge system.
Personalize Discovery
An AI recommendation layer surfaces relevant collections based on browsing intent, prior purchases, and seasonal context — not just "frequently bought together".
Loop Them Back
Klaviyo flows segmented by purchase pattern, with a story-led re-engagement series tied to the brand's sustainability mission.
Designed for Trust, Built for Eco-Commerce
Every screen rebuilt around Blupack's sustainability story dynamic trust badges above the fold, AI-powered product discovery, Klaviyo retention flows, and a theme rewrite that cut page load by 71% and lifted conversions by 38%.
Homepage
Product Page
Collections
Cart & Checkout
Klaviyo FlowsSix Things We Built That Moved the Needle
From dynamic trust badges to AI-powered recommendations — every feature was designed with conversion in mind.
Trust Badge System
Dynamic eco-certifications and lifecycle facts pulled from Sanity CMS, rendered above-the-fold on every PDP.
AI Recommendations
Product surfacing based on intent + behaviour, integrated with Shopify Storefront API for sub-100ms responses.
Conversion-Tuned PDPs
Sticky add-to-cart, inline reviews, and scroll-driven storytelling — built mobile-first, tested at every breakpoint.
Klaviyo Flows
Segmented post-purchase journeys — welcome, education, re-engagement, win-back — all tied to brand voice.
Performance Overhaul
Theme rewrite cut JS payload by 64%, hit a 1.4s LCP, and eliminated layout shift across the entire catalog.
Live Analytics
Custom Looker Studio dashboard tracks first-time vs repeat, eco-segment LTV, and PDP signal in real time.
From Brief to Launch, in 14 Weeks
A structured sprint — discovery, design, build, deploy — with the client at every checkpoint.
Discovery
Audit, customer interviews, analytics teardown, and competitor benchmarking.
Design
Wireframes, design system, high-fidelity mockups, and clickable prototypes.
Build
Theme rebuild, AI integration, Klaviyo flows, performance optimization, full QA.
Launch
Soft launch, A/B test, monitor, iterate, and full rollout.
Numbers that moved in 60 days
See more case studiesWithin two months of launch, every metric Blupack cared about turned the right direction. Real customers buying real products — not just vanity traffic.
What the Team and Customers Had to Say
Real feedback from Blupack's founder, ops lead, and customers — measured against the reality of their day-to-day operations.
Metizsoft didn't just rebuild our store — they understood that our customers buy a story, not just a bag. The eco-credentials are now central to the experience and the numbers prove it.
The team understood eCommerce, performance, and brand storytelling — a rare combination. They shipped on time and the numbers speak for themselves.
The new product pages convinced me to buy. The eco-story actually felt real, not like marketing copy. I've reordered three times since.
Tools We Built It With
A modern stack chosen for performance, scalability, and a great developer experience.
TAHARI ASL PREMIUM WOMEN'S CLOTHING SHOPIFY STORE
How we rebuilt Tahari ASL — a prestigious women's clothing platform tributing to Arthur S. Levine's legacy with premium dresses, suits, and apparel — increasing user trust by 64%, driving 58% repeat visits, and achieving 67% AI-driven assistance growth through a simple, elegant, conversion-focused fashion shopping experience.