ARACELI BEAUTY SHOPIFY eCOMMERCE PLATFORM
How we built a premium Shopify beauty store for Araceli Beauty a direct-to-consumer skincare brand using locally sourced ingredients increasing user trust by 34%, driving 43% repeat orders, and achieving 52% AI chatbot-driven order growth through a stunning, conversion-optimised global eCommerce experience.
A Premium Beauty Brand Without a Premium Digital Experience
Araceli Beauty had high-quality, locally sourced skincare and makeup products but their Shopify store wasn't converting browsers into buyers or retaining customers for repeat purchases. The brand needed a global-ready eCommerce experience that matched the premium quality of their products.
Weak Conversion Experience
Product pages not showcasing the quality and authenticity of locally sourced beauty ingredients shoppers browsing without the product confidence needed to convert, leading to high bounce rates.
No Repeat Purchase Engine
No structured loyalty or order history system keeping customers coming back single-purchase shoppers with no mechanism driving the repeat orders essential for a DTC beauty brand's growth.
Limited Payment Flexibility
No support for multiple payment methods at checkout international shoppers abandoning carts without their preferred payment option, blocking conversions and limiting Araceli Beauty's ability to capture a global customer base.
No Real-Time Order Visibility
Customers unable to track orders in real time after purchase post-purchase anxiety reducing satisfaction and increasing support queries for the Araceli Beauty team.
Manual Product Management
New collection launches requiring manual updates without 360-degree visuals or pre-order capability missed revenue opportunities during new product drops for an actively growing beauty brand.
At Metizsoft, we don't just rebuild stores we own the outcome. Three pillars: earn belief, personalize discovery, then loop the customer back in.
Three Pillars for a Global Beauty eCommerce Brand
Shopify-powered beauty store built for global reach premium product experience, AI-driven engagement, and frictionless checkout converting international beauty enthusiasts into loyal customers.
Convert with Confidence
Immersive 360-degree product visuals, secure checkout, and multiple payment options every shopper landing on Araceli Beauty with the product confidence and payment flexibility to complete their purchase.
Retain and Grow
Order history analytics, targeted marketing campaigns, and AI chatbot engagement turning first-time buyers into repeat customers and driving the 43% repeat order rate that sustains DTC growth.
Operate with Precision
Real-time order tracking, seamless exchange/return flows, and product management tools Araceli Beauty's team running inventory, collections, and fulfilment with complete operational clarity.
Designed for Clarity, Built for Conversion
Stylish, modern Shopify storefront adapting seamlessly across all devices intuitive navigation guiding beauty shoppers from discovery to checkout without friction.
Eight Things We Built That Moved the Needle
Shopify features turning Araceli Beauty into a global DTC destination for premium, affordable skincare.
Robust Account Management
Revamped admin portal with streamlined registration, secure login, and quick account management administrators and customers both onboarding and managing profiles faster with significantly less friction.
Secured Checkout Process
Advanced checkout security protecting financial information and building purchase confidence every Araceli Beauty customer completing transactions through a trusted, fraud-protected payment environment.
Real-Time Order Tracking
Admin order monitoring and customer-facing tracking ID system shoppers following their Araceli Beauty orders from dispatch to delivery with accurate estimated arrival times.
Immersive Product Updates
360-degree product visuals for new collection launches plus pre-order capability beauty enthusiasts experiencing products fully before purchasing and securing new releases before they sell out.
Product Management System
Organised product sections with gift options and visually appealing salon-style browsing shoppers discovering Araceli Beauty's skincare and makeup range through a curated, intuitive product experience.
Order History & Analytics
Detailed order history powering targeted marketing campaigns, refined inventory management, and improved customer experience data-driven decisions replacing guesswork across Araceli Beauty's operations.
Quick Exchange & Return
Streamlined return and exchange initiation customers resolving post-purchase issues smoothly and satisfyingly, protecting Araceli Beauty's reputation and customer lifetime value.
Flexible Payment Methods
Debit/credit cards, UPI, net banking, and digital wallets every international beauty shopper completing purchases through their preferred secure payment method without checkout abandonment.
From Brief to Launch, in 10 Weeks
Discovery
Brand identity mapping, competitor analysis, Shopify architecture, product catalogue planning, and international shipping strategy 2 weeks.
Core Store
Shopify theme development, product pages, secure checkout, payment gateways, admin portal, and account management 3 weeks.
Features
360-degree visuals, order tracking, return flow, AI chatbot, order history analytics, and marketing integration 3 weeks.
Optimise & Launch
SEO optimisation, DevOps deployment, performance testing, and production launch 2 weeks.
Numbers that moved after launch
HANIFFA ONLINE MULTI-CATEGORY SHOPIFY STORE
How we transformed Haniffa Online's Shopify store a comprehensive one-stop multi-category platform covering pantry staples to computer accessories increasing user trust by 44%, driving 54% repeat orders, and achieving 58% AI chatbot-driven order growth through a groundbreaking speed, security, and UX overhaul.