Are You Losing on Online Sales? Follow These Principles for Your Ecommerce Site

You believe you have a unique selling proposition and a niche standing with what you deliver through your eCommerce website, right?

But then why you are consistently losing traffic and sales?

This is simply the case with so many other e-commerce sites. The value proposition must be visible and felt through your website. It cannot remain silent.

There are certain design mistakes that make e-commerce sites suffer from a high bounce rate.

Similarly, there are certain time-tested ways an e-commerce site can ensure higher engagement and traction.

So, it is about some neatly prescribed Dos and Don’ts that can guide you to come up with a good design that delivers enhanced traction and engagement.

Here we suggest and explain a few of them in brief.

• Using pop-ups

Pop-ups serve as a great tool to enhance business conversion if you know how to use them effectively.

You can grab attention quickly while causing little annoyance if you really spare the users by not overdoing it.

Follow these tips for effective pop-ups.

• Use pop-ups when the user is just going away without completing the purchase he accumulated in the cart. Just showing a discount for the cart-bagged item, you can encourage him to complete the transaction.
• Show something contextual to an event or a purchasing situation.
• Don’t show a pop-up just after the user lands on the page.
• Don’t show pop-ups without solid context or reason to add value.
• Product Page Listing

Customers come to your website to buy products. Naturally, you need to give utmost importance to the listing of products.

Your products should be showcased to ensure quick access, quick searches, visual engagement, and an at-a-glance lookout.

Here are a few time-tested tips.

• First of all, users should not get overwhelmed with too many choices. Keep the list to a minimum to help them focus on what they need.
• Ensure giving visually appealing high-resolution product images.
• Do not include products that are out of stock.
• Update the product page regularly to ensure the availability of e tries single item listed there.
• Offer as many filters for search as possible.
• Ensure auto-complete and suggested keywords for every search.
• Ensure the zooming effect for each product image.
• Give an elaborate product description along with ratings and customer reviews.
• Always use prompts for similar products and give them some offers for buying two or three products that are frequently bought together.

A Smooth and Almost Effortless Checkout

Finally, at checkout, a customer buys a product and gives your business.

Read More: GDPR For eCommerce

So, it’s extremely important that you can guide them to the checkout process smoothly without distracting their attention even for a minute.

• Make sure any other activity cannot distract them. If you want them to sign up for a newsletter that can wait until the customer presses the ‘buy now button and completes the sales.
• Don’t hide the shipping charges until the last moment. In most cases revealing such charges at the last moment only leads to the cancellation of the purchase.

We only concentrated on the three most important aspects of a sales process in eCommerce web development.

There are obviously other aspects that you should ensure like smooth navigation, faster-loading speed, easy-to-type CTA buttons, etc.

AboutChetan Sheladiya

Driven by emerging tech stacks, Mr. Chetan has over a decade of experience in the IT and digital landscape. He specializes in online business marketing, web and mobile app development, and other niches. He loves sharing his ideas and opinions with like-minded people.