With the advancement of technology, there is rapid growth in mobile usage. With the rise of mobile usage, mobile commerce is also growing at great speed. “Mobile usage and mobile commerce go hand in hand.”
In the past few years, mobiles have become the favorite gadget of human beings. Wherever we go, our mobile phones go with us. With the increasing use of mobiles, mobile applications have also been developed and mobile shopping is on the urge of growing as well.
Smartphones are taking over all the other devices such as laptops, tablets, etc. smartphones are shaping the present and future of the eCommerce world. With the help of mobile shopping, anyone can shop sitting in the comfort of their home with just a few clicks.
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What are some of the reasons that contribute to the great and shining present and future of mobile shopping? Let us see
- Mobile Design
The design of mobile really matters in today’s time. Mobile phones are being designed to meet the customer’s needs.
Different customers have different requirements and thus a lot of different mobiles are there in the market having different designs, features, and specifications. Till 2015, most of the online purchasing was done through desktops or the web.
However, in the past few years, the number of people shopping through mobile phones has increased tremendously. Mobile shopping is going stronger with time and with the advancement in mobile technology.
- Using Social Media
Almost all those who have mobile phones are using social media in one or another way. 83% of internet users have access to social media. The promotion and marketing of your brand on social media is a great way to increase sales and make a brand name in eCommerce.
Some studies also confirm that many people buy things online after learning about them on social media. Popular social media platforms such as Facebook, and Instagram have introduced options for shopping.
- Simpler Checkout Process
A complicated and time-consuming checkout literally pisses off the customers. Nobody likes to waste a lot of time on checkout while buying online. Always remember that less is more. The simpler, the better. Make the checkout as simple as possible.
A faster checkout process by reducing the number of steps to purchase a product, giving them the flexibility to choose the payment method, etc. simplicity is the key and a great way to boost your sales in mobile shopping.
- Mobile Payments
Another great factor that is responsible for the rise in mobile shopping is the invention of mobile payments. Mobile payments are the process of using a mobile device to pay for a good or service.
In place of cash, credit, or debit cards, mobile payments allow customers to use their mobile phones to pay for goods and services. From replacing credit or debit cards, the invention of mobile payments has contributed a lot to mobile shopping and will continue to do so in the future as well.
- Improved SEO Services
Professional SEO services help eCommerce retailers to create improved accessibility and usability, mobile-friendly web design, sitemaps, content optimization, keyword research and optimization mobile website design, local SEO, etc.
Google ranks the websites in their search engines and it is so obvious that the higher your website ranks, the better. Google also creates a personalized experience for its users by showing ads of products that the users are interested in. sometimes ads pop up directing the user to buy that product.
Now, the question that arises is why is the future of mobile shopping important.
As we discussed the factors that have shaped and continue to shape the future of mobile shopping, the question is also why the future of mobile shopping is important. Let us see why mobile shopping is important.
There are more mobile users than Desktop Users
The most obvious reason that the future of mobile shopping is important is that the usage of mobile phones is increasing worldwide. More people have internet access now and with the internet, it is easier to shop online from mobile phones. The usage of mobile phones is only going to stop in the near future.
With mobile users increasing in number, mobile shopping will also rise as businesses need to be fully prepared to accommodate the growth and enjoy the benefits of mobile shopping.
Desktop browsing is replaced by mobile browsing
With the increase in mobile phone usage, the number of people browsing on mobile phones has increased too. Earlier people used to browse on desktop but with time and advancement, they have switched to mobile phones and that has changed the entire game.
With mobile phones, browsing also became easier as you can browse anytime, anywhere which was not possible with a desktop.
Mobile eCommerce is Rising
When more people will use their mobile phones to browse, mobile commerce will naturally increase too. Mobile eCommerce sales continue to grow, currently, they account for 34% of the overall sales and are expected to rise in the future.
As mobile eCommerce increases, the need for mobile apps also increases. There is an uncountable number of mobile apps and a lot of apps are developed to boost the mobile shopping industry.
Final Thoughts
The future of mobile commerce is ever-rising. The invention of mobile phones has changed the lives of people and will continue to do so. The mentioned above were some of the reasons that contribute to the rise in mobile shopping. Mobile shopping can be possible with the help of mobile applications.
A Metizsoft solution is a mobile app development company in Ahmedabad, India offering quality mobile app development services in the industry. We have a team of professional mobile app developers who develop feature-filled, responsive and secured mobile applications with the latest technology. Hire our developers for your mobile app project and we promise to deliver the best. For more details, get in touch with us!
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