Table of Contents
Introduction
Creating a well-optimized and compelling landing page in this competitive digital space can change the fortune of your business strategy. Especially in the eCommerce landscape!
If your landing page doesn’t meet the modern buyer’s expectations, then they won’t stick around. It is true, as Shopify stated, that the average eCommerce conversion rate hovers between 2.5% and 3%.
Irrespective of your goal, whether to run an Ad campaign, run a limited-time offer, launch a new product, or capture leads, a well-designed and optimized landing page is a proven method to boost conversion.
However, creating a high-converting landing page on Shopify revolves around many key perspectives. This blog describes the importance, best practices, and suitable methods to create a Shopify high-converting landing page.
What is the Importance of Creating a High-Converting Landing Page?
In Shopify, a landing page is more than a standard web page you regularly visit or encounter in your browsing. It is a powerful marketing tool designed for merchants to convert visitors into customers.
A well-optimized landing page enhances search visibility, performance, and ROI. When you align relevant keywords and place engaging content with high-quality images/visuals, these landing pages become your key weapon to drive organic traffic and revenue.
Developing a Shopify landing page for merchants ensures a seamless ad campaign and new product launches. It offers exclusive discounts to help visitors find exactly what they’re looking for. In this way, they can provide buyers with a personalized experience that increases the likelihood of conversions and customer satisfaction.
Best Practices for Creating High-Converting Shopify Landing Pages
The best practice for creating a high-converting Shopify landing page is more than only understanding your audience and optimizing user experience. It revolves around many key elements that not only attract attention but also increase conversions and drive sales.
Here are some of the key elements that you must consider to create a high-converting landing page for Shopify:
Clear, Catchy, and Compelling Headline: Your landing page headline is the first thing people see, so make it grab their attention fast. Think of it like a hook and keep it simple and easy to read. Use big, bold letters and put it right at the top of your page.
Instead of a boring headline like “Buy Our Shoes,” try something better: “Premium Leather Shoes: Walk in Comfort.” See the difference?
This clear message will help it stand out and get people interested in what you have to offer.
Focus on Strong Visual Appeal: In online shopping, first impressions matter! People often decide if they like your site just by looking at it, even before reading anything. So, great pictures and videos are super important.
- Product Images: Use really clear, professional photos of your products. Show them from different angles and maybe even show someone using them. This makes your landing page look good and helps people want to buy.
- Videos: Short, good videos can really help, too. Show how your product works and what it does. This helps people imagine themselves using it, which can lead to more sales.
Make sure all your pictures and videos fit your brand’s style and clearly show what you’re selling. Visuals are key for a high-converting landing page!
Clear, Visible, and Persuasive CTA: The “Call to Action” (CTA) is like the doorway to getting a sale! It tells people what to do next. If your CTA isn’t clear and easy to see, people might leave your site without buying anything.
Put your CTA in a place where it’s easy to see on your landing page.
Use words that tell people to do something, like “Get Started Today,” “Claim Your Offer,” or “Shop Now.” Make it clear what you want them to do.
Choose a color that stands out but also fits your brand. Make the button big enough to click easily, especially on phones. A good CTA helps turn visitors into customers!
Mobile Optimization: If your website doesn’t work well on phones, you’ll lose customers! People get frustrated if your page is hard to use on their phone.
Check how your landing page looks on phones. Make sure the words are easy to read, pictures fit the screen, and buttons are easy to tap.
Your website should change its layout to fit any screen, whether it’s a phone, tablet, or computer. This is called responsive design.
Speed is super important on phones! People don’t like waiting for slow pages. Good mobile optimization means a fast-loading website.
A/B Testing: A/B testing is an important aspect that continually improves your Shopify landing page performance.
A/B testing helps you find those winning tweaks! Check and make necessary changes like headlines, “Call to Action” (CTAs), pictures, or product descriptions. See which versions get more sales.
Pay close attention to the results of your tests. Make sure they’re real, not just by chance (statistical significance). Use what you learn to make your page better. You might be surprised how much even little changes can boost your sales!
Different Methods to Create a Landing Page on Shopify
You can design a high-converting landing page on Shopify using the following methods:
Shopify’s Built-in Page Editor
Using Shopify’s built-in page editor, you can create basic landing pages with text, images, and a call to action. This is a simple and quicker way to build a landing page on Shopify.
Step 1: Sign in/Log in to your Shopify Account
If you are having trouble logging in, then follow our “How to Login to Shopify?” Guide
Step 2: Post login, navigate to Online Store > Pages to start creating your landing page
Step 3: Click the “Add Page” button to create a new page. Customize content, page structure/sections, and SEO settings according to your needs.
Step 4: First, give it a good title that tells people what it’s about. Then, add interesting stuff like great descriptions, product details, happy customer reviews (testimonials), and strong “Call to Action” buttons (CTAs).
- Make it Look Good: Use the text editor to format your words, pictures, videos, and links. This helps make your page look nice and helps people buy products.
- Choose a Template: Pick a suitable template for your page.
- Help People Find You: Change the SEO settings (meta title, meta description, URL) so more people can find your page online.
- Check Before Going Live: When you’re happy with how it looks, click “Save” and then “View Page” to see how it looks before everyone else.
Hiring an In-House Shopify Expert Team
This is foremost the best and highly recommended method you must harness to build a high-converting Shopify Landing Page. Here, you only have to pick a renowned Shopify development agency with a good track record and decent expertise.
For example, Metizsoft is an award-winning and certified Shopify development company that provides full-cycle Shopify store development and management services. You can hire Shopify developers from us at your convenience (Part-time or hourly, monthly, full-time, or in-house team) based on your project requirements.
Whether your Shopify development revolves around high-converting landing page development, existing store refinement and optimization, or building a complete Shopify store from scratch, the Shopify experts you hire will work according to your time zone and project needs.
Using Custom Coding With Liquid Language
If you are good with coding, then you can leverage Shopify’s Liquid language. It provides complete customization options for designing unique, high-performance landing pages tailored to your brand’s needs.
Third-party Shopify Page Builder Apps
Shopify page builder apps comprise drag-and-drop functionality, pre-built templates, and powerful customization options. So, if you’re looking for advanced design capabilities without coding, this is the best option for you to build your preferred Shopify landing page.
Summary
Now that you understand the importance, best practices, and methods of creating a high-converting landing page on Shopify, it won’t be challenging for you to decide the best option and move ahead to turn your dream Shopify landing page into reality.
The important thing for you is to determine your landing page requirements, such as your business niches, target market, specific region, budget, and other crucial points. Once you make a list of them, it will be easy for you to connect elements that complete your landing page.
It’s all about adapting a strategic approach and pinpointing small yet crucial things that make a big impact on your landing page. By following this rule, you can create a visually stunning and high-converting Shopify landing page that not only attracts visitors but converts them into loyal customers.
For end-to-end support and guidance, Metizsoft stands solid as your premium Shopify development partner. Let’s start building a landing page that delivers results!
